MilkPEP
Advertising ServicesDistrict of Columbia, United States11-50 Employees
MilkPEP, based in Washington, D.C., operates as an advertising services program funded by the nation’s milk companies. It is governed by a 20-member board and is overseen by the U.S. Department of Agriculture’s Agricultural Marketing Service. The organization seeks to identify consumer and shopper insights about the benefits of fluid milk and communicates these insights through marketing and educational initiatives intended to increase fluid milk consumption. Its outreach targets consumers and contemporary households, aiming to raise awareness of milk’s nutritional benefits while defending the product’s reputation against competing claims that could influence purchasing decisions. It supports a range of campaigns, including Got Milk? and You’re Gonna Need Milk for That, designed to reach modern families and their children through multiple channels. In June 2026, MilkPEP announced a partnership with Warner Bros. Pictures and DC Studios to connect dairy milk’s nutrition with a superhero’s strength.
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