Strategic Acquisition The recent acquisition of MikMak by SPINS creates opportunities to cross-sell and bundle commerce intelligence solutions, leveraging combined data insights to offer comprehensive growth packages to multichannel brands seeking integrated perfomance and consumer behavior analytics.

Advanced AI Capabilities MikMak's ongoing AI enhancements and MCP-powered features position the company as a leader in innovative commerce analytics, presenting opportunities to upsell AI-driven insights and conversational data tools to brands aiming to personalize their omnichannel strategies.

Growing Market Focus With MikMak's active expansion in real-time global commerce monitoring and recent integrations with platforms like DoorDash and TrackStreet, there is a significant opportunity to target brands looking to enhance their omnichannel presence and optimize supply chain and brand protection.

High Revenue Potential Operating within a market segment that generates between $50M and $100M in revenue with substantial scalability, MikMak presents an attractive target for sales efforts focused on mid-sized to large brands seeking advanced commerce insights and orchestration solutions.

Technology Integration The company’s tech stack and recent platform enhancements demonstrate a flexible, API-driven approach ideal for partnering with other SaaS providers or resellers looking to embed advanced commerce analytics within their solutions, expanding potential sales channels.