Expansion Opportunity Growing national footprint from three BC stores to online nationwide presents cross-region sales potential for value-added technology products and bulk procurement for business customers, SMBs, and public-sector opportunities.

Value Proposition Position Mike’s as a cost-efficient VAR offering competitive pricing, quick turnarounds, and transparent service to attract small and mid-market buyers seeking trusted Canadian tech suppliers.

Digital Reach Leverage existing tech stack (Google Analytics, AdSense, Cloudflare CDN) to optimize targeted campaigns, retargeting, and localized promotions to driving online conversions and repeated purchases.

Growth Readiness Revenue range indicates scale with room for higher-margin add-ons, consumables, warranty services, and managed IT or deployment services for business customers.

Competitive Position As a Canada-focused value-added reseller with 15+ years of local presence, emphasize reliability, pricing clarity, and service integrity to win mid-market deals against larger national retailers.