Digital Marketing Potential Leverage existing ad tech stack to broaden cross-channel marketing (Bing Ads, Google Maps) and add local SEO, CRO focused landing pages, and CRM driven remarketing to turn online interest into store visits.

Mobile Experience Modernization Prototype and implement a modern, mobile first website or progressive web app to replace legacy jQuery Mobile interfaces, improving page speed and lead capture via streamlined contact forms and chat.

Local Growth Partnerships Position Mike Miller Auto Park for local growth by pursuing fleet service contracts and after sales partnerships with small businesses, local trades, and nearby organizations to expand repeat business and service revenue.

Data Driven Selling Implement a CRM and marketing automation to track leads from ads and maps, measure pipeline velocity, and optimize campaigns for higher conversion and predictable revenue.

Competitive Differentiation Differentiate through personalized customer service, quick turnaround, and community presence to compete with mid market dealers in the region and improve word of mouth referrals.