Local Market Potential Juneau, Alaska dealership with a small team presents an opportunity to win by strengthening local digital presence: optimize local SEO and Google Maps, run region-specific promotions, and improve online appointment scheduling to drive store visits.

Digital Marketing Modernization Current tech stack includes Baidu Analytics and multiple open-source servers; propose modernizing analytics with Google Analytics 4 and implementing a unified marketing stack to improve lead capture, attribution, and retargeting.

Lean IT Outsourcing With a lean staff, outsourcing website maintenance, security, backups, and monitoring can reduce tech risk and free internal resources for sales, customer service, and core dealership operations.

Cloud Security Existing AWS usage and diverse stack present opportunities for cost optimization, security hardening, and disaster recovery planning to ensure reliable online sales channels and inventory integrations.

Online Sales Enablement Deploy an integrated online inventory, financing application, and appointment scheduling to capture more online leads and streamline the buyer journey, aligning with digital automotive buying trends.