Insights

Boutique Network Miinto connects fashion-conscious consumers with thousands of boutique partners across Europe, presenting an opportunity to expand partnership programs, onboarding more premium and local brands to fuel inventory diversity and drive cross-border sales.

Premium Brand Latitude With 3000+ brands including luxury houses like Balenciaga, Gucci, and Prada, there is potential to offer exclusive brand collaborations or limited drops through Miinto’s platform to attract high-spending customers and increase average order value.

Marketplace Expansion Miinto’s mission to empower brick-and-mortar boutiques in the digital age suggests sales strategies around marketplace onboarding, performance marketing for partner boutiques, and shared logistics to scale SKUs and improve fill rates.

Tech-Driven Experience Utilizing OData, PWA, and integrations with Microsoft Dynamics 365 Business Central indicates scalability for ERP-linked inventory and fulfillment; propose adjacent tech solutions such as analytics dashboards, dynamic pricing, or merchandising AI to optimize stock and conversions.

Growth Trajectory As a Europe-focused platform with a broad brand mix and ongoing relevance since 2009, there is room to capitalize on international customer acquisition campaigns, merchant-funded promotions, and strategic partnerships to accelerate revenue growth and expand market share.

Miinto Tech Stack

Miinto uses 8 technology products and services including OData, SQL, Google Maps, and more. Explore Miinto's tech stack below.

  • OData
    Api Management
  • SQL
    Database
  • Google Maps
    Maps
  • RichRelevance
    Personalization
  • Microsoft Dynamics 365 Business Central
    Sales
  • Google Tag Manager
    Tag Management
  • Radix UI
    UI Frameworks
  • OpenResty
    Web Servers

Miinto's Email Address Formats

Miinto uses at least 1 format(s):
Miinto Email FormatsExamplePercentage
First.Last@miinto.comJohn.Doe@miinto.com
90%
FL@miinto.comJD@miinto.com
5%
LF@miinto.comDJ@miinto.com
4%
First.Middle@miinto.comJohn.Michael@miinto.com
1%

Frequently Asked Questions

What is Miinto's official website and social media links?

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Miinto's official website is miinto.com and has social profiles on LinkedInCrunchbase.

What is Miinto's SIC code NAICS code?

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Miinto's SIC code is 5961 - Catalog and Mail-Order Houses NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Miinto have currently?

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As of July 2026, Miinto has approximately 235 employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Cmo: M. A. B.Cto: M. B.Head Of Partner Growth: D. A.. Explore Miinto's employee directory with LeadIQ.

What industry does Miinto belong to?

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Miinto operates in the Technology, Information and Internet industry.

What technology does Miinto use?

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Miinto's tech stack includes ODataSQLGoogle MapsRichRelevanceMicrosoft Dynamics 365 Business CentralGoogle Tag ManagerRadix UIOpenResty.

What is Miinto's email format?

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Miinto's email format typically follows the pattern of First.Last@miinto.com. Find more Miinto email formats with LeadIQ.

How much funding has Miinto raised to date?

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As of July 2026, Miinto has raised $53M in funding. The last funding round occurred on Jan 22, 2021 for $25M.

When was Miinto founded?

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Miinto was founded in 2009.
Miinto logo

Miinto

Technology, Information and InternetHovedstaden, Denmark201-500 Employees

Miinto operates an online fashion platform that connects consumers to a network of carefully selected boutiques across Europe, providing access to premium and luxury brands as well as locally sourced labels. The platform features a wide assortment of women’s, men’s, and children’s clothing, sportswear, and accessories, with more than 3,000 brands curated by boutique owners to reflect individual tastes. It includes globally recognized luxury brands such as Balenciaga, Gucci, and Prada, alongside hand-picked local labels.

Based in Copenhagen, in the Hovedstaden region, Miinto operates in the technology and internet sector and employs several hundred people. Founded in 2009 by Konrad Kierklo and Mike Radoor, it seeks to connect fashion-conscious consumers with a network of upscale boutiques across Europe to broaden access to premium brands and locally curated labels.

Section iconCompany Overview

Website
miinto.com
SIC Code
5961 - Catalog and Mail-Order Houses
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2009
Employees
201-500

Section iconFunding & Financials

  • $53M

    Miinto has raised a total of $53M of funding over 5 rounds. Their latest funding round was raised on Jan 22, 2021 in the amount of $25Mas a series_d.

  • $1M$10M

    Miinto's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $53M

    Miinto has raised a total of $53M of funding over 5 rounds. Their latest funding round was raised on Jan 22, 2021 in the amount of $25Mas a series_d.

  • $1M$10M

    Miinto's revenue is estimated to be in the range of $1M$10M

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