Diamond Dealer Midway RV Center is a long-standing Newmar Diamond Dealer (over 25 years), signaling strong supplier relationships and potential for exclusive inventory, service packages, and co-branded marketing opportunities to drive higher-margin sales and loyalty.

Regional Presence Serving Grand Rapids, MI and beyond with a family-owned approach demonstrates local trust and community ties, offering up-sell opportunities for regional expansions, service contracts, and targeted events to capture nearby RV buyers.

Midmarket Scale With 11-50 employees and annual revenue in the 10-25 million range, Midway RV Center sits in a midmarket niche that can benefit from scalable maintenance plans, warranty collaborations, and financing/insurance partnerships tailored to mid-sized dealership needs.

Awards & Service Recent Diamond Service award recognition highlights a focus on customer service excellence, creating openings for premium service bundles, extended warranties, and referral programs to convert service satisfaction into repeat and new customer referrals.

Tech & Analytics Active use of modern tech stacks and digital tools suggests readiness for digital marketing collaboration, CRM or booking integrations, and data-driven campaigns to attract first-time buyers and nurture existing customers.