Integrated marketing Family-owned printing and marketing services with capabilities in print, e-publishing, catalogs, and personalized direct marketing (PURL, personalized postcards, and targeted offers) present a cross-sell opportunity to expand clients' multi-channel campaigns.

Data-driven campaigns Emphasis on tracking communications and measuring responses enables offering analytics-driven optimizations, ROI forecasting, and ongoing testing of timing, wording, design, offers, and channel mix to improve campaign performance.

Digital tooling Tech stack includes Google Ads, HubSpot, Drupal, and analytics capabilities, suggesting opportunities to upsell marketing automation, CRM integration, digital catalogs, and targeted online campaigns for existing print customers.

Mid-market focus Revenue range and employee count position Midstates Group as a mid-market player with needs for scalable services, potential partnerships with similar firms, and opportunities to cross-sell to adjacent mid-sized printers or mailing services.

Sustainability focus Explicit emphasis on environment and sustainability indicates receptiveness to eco-friendly print options, recycled materials, and green packaging offers to align with customers’ sustainability objectives.