Premium Authenticity Position the brand as Michigan’s premier baklava and handmade pastry producer with high-quality, natural ingredients to target premium retailers, specialty food stores, and high-end cafes seeking authentic Middle Eastern pastries.

Low-Volume Expertise With a lean operation and a stated workforce of 0-1, emphasize craft, customization, and small-batch production capabilities to attract boutique grocers, gift shops, and event catering that value artisanal, hand-made products.

Growth Revenue Potential Leverage a revenue range of one to ten million to pursue partnerships with regional distributors, hotel and restaurant groups, and online direct-to-consumer channels for occasional bulk orders and seasonal promotions.

Ecommerce & Tech Highlight the tech stack including PWA, Google Workspace, and analytics tools to propose scalable order management, subscription pastry boxes, or seasonal promotions through online platforms and retargeting campaigns.

Sustainability & Quality Emphasize pure ingredients and traditional hand-made processes as a differentiator in sustainability-focused programs, enabling opportunities with retailers and food service providers seeking clean-label offerings.