Regional heavy equipment Mid Country Machinery is a Iowa-based, privately owned dealer with an extensive inventory of new and late-model used equipment from Kobelco, JLG, Gradall, Sany, Linkbelt, Bomag, Carlson, and SkyTrak, presenting a broad potential for cross-sell and upsell of attachments, parts, and service.

Diversified project focus The company specializes in asphalt and concrete equipment such as pavers, milling machines, double drum rollers, crushers, and plants in addition to general heavy equipment, creating opportunities to target contractors in pavement and infrastructure segments with bundled equipment and service solutions.

Mid-market scale With 11-50 employees and annual revenue in the 25M–50M range, Mid Country Machinery sits in a mid-market niche where strategic growth through financing options, service contracts, and used equipment trade-ins could drive higher ticket sales and recurring revenue.

Integrated tech stack Existing e-commerce and analytics infrastructure (Shopify, Google Analytics, YouTube, Bootstrap) indicates readiness for digital lead generation, product promotions, and online financing offers to accelerate inbound inquiries and track sales funnel performance.

Strategic partnerships Strong manufacturer relationships with notable brands and a focus on customer service establish a foundation for co-marketing, exclusive promotions, and service partnerships that can be leveraged to differentiate offerings and generate revenue through parts, service, and rental packages.