Niche Market Focus Mid Century Møbler specializes in importing rare and collectible vintage mid-century furniture from European countries, appealing to a niche segment of collectors and interior designers looking for unique, high-quality pieces.

Custom Showroom Access With a dedicated 10,000 square foot showroom available by appointment, there is an opportunity to develop personalized purchasing experiences and exclusive collaborations with collectors and design professionals.

E-commerce Technology Adoption Utilizing platforms like BigCommerce and Shogun Landing Page Builder indicates a focus on online sales channels, presenting potential for expanding digital marketing efforts and improving online customer engagement.

Growth Potential Although currently generating up to 1 million dollars in revenue with a small team, there is notable growth potential by reaching a broader collector and design community, especially through targeted online campaigns.

Market Differentiation Positioned alongside larger and more diversified competitors like Wayfair and Etsy, Mid Century Møbler can leverage its unique vintage and European sourcing to differentiate itself as a premium specialty retailer, attracting high-end clientele.