Sustainable Lifecycle Target IT hardware with long-term repair and refurbishment solutions (GreenFix) to extend device lifespans for laptops, smartphones, servers, and enterprise equipment, appealing to sustainability-driven procurement teams.

Benelux Support Leverage 24/7 support and rapid repair capabilities across the Benelux region to win MSPs and mid-market clients seeking minimal downtime and reliable vendor partnerships for mission-critical devices.

Commercial Leadership Capitalize on recent leadership appointment to open conversations about strategic IT asset management, service levels, and enterprise pricing for larger contracts and channel partnerships.

Green Packaging Promote GreenFix refurbishment as a sustainability-forward solution to public sector and large enterprises aiming to reduce e-waste, meet ESG goals, and qualify for incentive programs.

Mid-Market Growth Position MicroFix as a cost-effective, scalable IT repair partner with proven revenue, targeting mid-market clients in the 50–200 employee range that require dependable repair, warranty packages, and predictable TCO.