Market Access Licensed Alternative Gas Supplier focusing on the Michigan market and Customer Choice program presents a targeted entry point for energy procurement partnerships and cross-sell opportunities with utilities and large commercial customers.

Growth Potential Revenue range of 1M-10M and a small team (2-10 employees) suggests room for scalable services, partner programs, and targeted sales outreach to scale adoption within the Customer Choice framework.

Tech Enablement Current technology stack (Wix, Google Cloud, React) indicates responsiveness to digital onboarding and self-service experiences; opportunities exist to upsell advanced analytics, optimization tools, or integration services for customer portals.

Competitive Position Operating alongside large incumbents with substantial employee bases (e.g., Consumers Energy, DTE Energy) implies a need for competitive pricing, flexible contract terms, and differentiated service offerings to win mid-market and residential customers.

Security & Compliance Use of Sentry and reCAPTCHA highlights a focus on application security; sales angles could include enhanced security features, compliance assurances, and managed security services for customer-facing platforms.