Membership Growth MEDA serves a niche of economic development professionals in Michigan with 2-10 employees and a collaborative network. This presents an opportunity to offer membership growth programs, events, and premium resources to expand their reach and member value.

Sustainability & Equity Their mission emphasizes sustainable, resilient, and equitable economies. Propose services or partnerships around sustainable development training, grant navigation, and inclusive economic programs funded by foundations or state initiatives.

Technology Enablement MEDA’s tech stack includes iCIMS, Joomla, Cloudflare, and Microsoft ASP.NET. There is a need for scalable member management, secure portals, and modern digital experiences—ideal for offering CRM/AMS optimization, website modernization, and data security solutions.

Thought Leadership The organization prioritizes knowledge-sharing and advocacy. Potential sales angles include executive education programs, conference sponsorships, policy briefs, and access to a curated speakers bureau or content marketing partnerships.

Strategic Networking Recent board-level appointments signal governance and leadership development needs. Offer executive coaching, board governance services, and strategic planning consultations tailored to mid-sized nonprofit associations and economic development groups.