Small Scale Target opportunities with niche, high-touch service offerings tailored for small farming operations. Highlight agile support, personalized account management, and scalable solutions that fit a 2-10 employee business like Michigan Celery Promotion Coop.

Sustainability Angle Position sustainability and local sourcing as growth levers. Emphasize eco-friendly farming practices, waste reduction, and transparent supply chain messaging to attract retailers and consumers prioritizing green credentials.

Digital Enablement Leverage their existing tech stack (Squarespace, AWS, Microsoft 365) to propose streamlined e-commerce enhancements, digital marketing, and cloud-based collaboration tools that improve efficiency and online presence for a small agrifood coop.

Revenue Growth Propose scalable revenue channels such as online direct-to-consumer sales, co-op branding collaborations, and regional wholesale partnerships to move beyond sub-$1M revenue toward more recurring and diversified income streams.

Competitive Positioning Benchmark against mid-sized growers to identify differentiators in quality, consistency, and local provenance. Offer pilot programs, certifications, and seasonal promotions to attract retailers seeking dependable perennial supply.