Strategic Partnerships Identify potential collaborations with Zoo Miami Foundation partners and local sponsors (e.g., Biscayne Bay Brewing Co., Cosmo Tires) to co-create marketing campaigns, leveraging their community engagement to expand brand reach and drive mutual value.

Brand Storytelling Leverage Zoo Miami’s strong wildlife and conservation narrative to develop content marketing services, experiential campaigns, and digital storytelling via Drupal, Azure, and video platforms to attract eco-conscious brands.

Digital Engagement Offer targeted digital marketing packages using the existing tech stack (Crazy Egg, Mautic, Constant Contact, Microsoft 365) to boost zoo member acquisition, ticket sales, and donor contributions with data-driven insights.

Media Visibility Position as a strategic marketing partner for Zoo Miami’s public relations and media events, supporting press communications and content distribution through Mimecast and Vimeo to amplify reach around new exhibits and partnerships.

Revenue Expansion Propose sponsorship and licensing opportunities tied to conservation initiatives and on-site experiences (e.g., lions, tigers, flamingos), aligning sponsorship packages with the Zoo’s recent expansions and ongoing fundraising efforts.