Niche LTC Focus Independent agency specializing in long term care insurance presents a target for partnerships with elder care providers, financial advisors, and HR teams at small businesses seeking LTC solutions for clients or employees.

Founder Expertise Maryglenn Boals brings 20+ years in healthcare and LTC planning, with certifications and awards. This positions the firm for referrals from elder law attorneys, healthcare facilities, and aging services networks.

Carrier Diversification Access to multiple top rated carriers enables competitive quotes and tailored LTC solutions, which can be marketed to individuals, couples, and small businesses needing customizable benefit designs.

Regional Presence Based in Phoenix with a small team, there is potential to expand geographic coverage through partnerships with local brokers, care communities, and financial planners serving neighboring markets.

Digital Enablement Tech stack including iCIMS, Microsoft 365, Google Analytics, and ASP.NET indicates capability for digital lead capture, CRM efficiency, and data-driven marketing to improve outreach to target segments.