Market expansion Metsä Tissue has global ambitions with recent facility expansions and a strategy to extend footprint in Southeastern Asia and beyond, signaling opportunities to cross-sell packaging, tissue, and greaseproof papers to new regional customers.

Integrated packaging Collaborations on a fully integrated fibre-based tray system and packaging design studio indicate a push toward innovative, sustainable packaging solutions, opening doors for B2B sales of advanced trays, barrier films, and related materials.

Digital leverage Adoption of AI, data analytics and automation tools across procurement, operations, and marketing suggests a receptiveness to data-driven efficiency projects, ideal for selling process optimization, ERP enhancements, and supplier management solutions.

Sustainability focus As a leading tissue and greaseproof paper supplier with multiple production sites and emphasis on sustainable packaging, there are opportunities to offer recycled-content inputs, low-carbon manufacturing upgrades, and sustainability reporting services to customers and partners.

Customer collaboration Active customer engagement events and a Milan packaging design studio point to a demand for co-development and rapid prototyping services, enabling sales to position consultancy, pilot programs, and turnkey packaging development engagements.