Insights

Strong Client Portfolio Metric Theory has managed over 500 million dollars in ad spend for a diverse range of clients including prominent brands like GoFundMe, Carvana, and Too Faced, indicating its solid reputation and capacity for large-scale campaigns which can be appealing for potential new clients seeking experienced digital marketing partners.

Recent Merger Growth The company's recent merger with MightyHive, part of S4 Capital, suggests a focus on expanding capabilities in programmatic and data-driven advertising, offering opportunities to target companies looking for integrated marketing solutions and benefit from the combined expertise.

Industry Specialization Metric Theory's focus on B2B technology, direct-to-consumer brands, ecommerce, and startups demonstrates its expertise in high-growth sectors, making it a strategic partner for companies in these industries seeking tailored digital advertising services.

Recognition & Awards Winning the Agency of the Year award from Search Engine Land highlights the company's industry credibility and innovative capabilities, which could be leveraged in sales pitches to attract clients valuing top-tier digital marketing excellence.

Tech Stack & Data Focus With a robust suite of marketing and analytics tools, including SQL, Google Data Studio, and JavaScript, Metric Theory emphasizes data-driven, technologically advanced advertising solutions, appealing to data-centric organizations aiming to optimize their digital campaigns.

Metric Theory Tech Stack

Metric Theory uses 8 technology products and services including Google Display Network, Amazon Advertising, Google Merchant Center, and more. Explore Metric Theory's tech stack below.

  • Google Display Network
    Advertising
  • Amazon Advertising
    Advertising
  • Google Merchant Center
    Advertising
  • Atlassian
    Application Development & Management
  • Google BigQuery
    Data Warehousing
  • Google Workspace
    Email
  • JavaScript
    Programming Languages
  • HTTP/3
    Web & Portal Technology

Media & News

Metric Theory's Email Address Formats

Metric Theory uses at least 1 format(s):
Metric Theory Email FormatsExamplePercentage
First.Last@metrictheory.comJohn.Doe@metrictheory.com
74%
First@metrictheory.comJohn@metrictheory.com
17%
FLast@metrictheory.comJDoe@metrictheory.com
9%

Frequently Asked Questions

Where is Metric Theory's headquarters located?

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Metric Theory's main headquarters is located at 311 California Street Suite 200 San Francisco, California 94104 United States. The company has employees across 3 continents, including North AmericaAsiaOceania.

What is Metric Theory's phone number?

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You can contact Metric Theory's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Metric Theory's official website and social media links?

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Metric Theory's official website is metrictheory.com and has social profiles on LinkedIn.

What is Metric Theory's SIC code NAICS code?

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Metric Theory's SIC code is 8742 - Management Consulting Services NAICS code is 541613 - Marketing Consulting Services.

How many employees does Metric Theory have currently?

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As of June 2026, Metric Theory has approximately 14 employees across 3 continents, including North AmericaAsiaOceania. Key team members include Vice President Of Analytics & Technology: B. B.Vice President Of Marketing: J. C.Founder And Cmo: J. B.. Explore Metric Theory's employee directory with LeadIQ.

What industry does Metric Theory belong to?

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Metric Theory operates in the Advertising Services industry.

What technology does Metric Theory use?

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Metric Theory's tech stack includes Google Display NetworkAmazon AdvertisingGoogle Merchant CenterAtlassianGoogle BigQueryGoogle WorkspaceJavaScriptHTTP/3.

What is Metric Theory's email format?

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Metric Theory's email format typically follows the pattern of First.Last@metrictheory.com. Find more Metric Theory email formats with LeadIQ.

When was Metric Theory founded?

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Metric Theory was founded in 2012.

Metric Theory

Advertising ServicesCalifornia, United States11-50 Employees

Metric Theory is a performance digital marketing agency with offices in San Francisco, New York City, Denver, Orange County, and Salt Lake City.

We've managed $500MM+ in ad spend for clients like GoFundMe, Carvana, Too Faced, Personal Capital, and more than 400 others. We work with companies of all shapes and sizes, and specialize in driving results for B2B technology companies, direct-to-consumer brands, consumer app companies, large ecommerce sites, and fast growing start-ups. Every client works with a specialized strategy team familiar with their unique industry and business challenges. We speak your language.

We're numbers-obsessed, growth-obsessed, and we love working with clients and other digital marketers who are too.

Section iconCompany Overview

Headquarters
311 California Street Suite 200 San Francisco, California 94104 United States
Phone number
SIC Code
8742 - Management Consulting Services
NAICS Code
541613 - Marketing Consulting Services
Founded
2012
Employees
11-50

Section iconFunding & Financials

  • $10M$25M

    Metric Theory's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Metric Theory's revenue is estimated to be in the range of $10M$25M

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