Strategic partnerships Leverage existing and prospective corporate partnerships shown by collaborations with Prime Group Insurance, Family First Health and Stanford Health Care Alliance to upsell expanded legal plan offerings, digital estate planning, and caregiving support to employers and their employee benefits programs.

Employer benefits growth Position MetLife Legal Plans as a scalable addition to employee benefits by targeting mid to large employers with caregiving and estate planning needs, highlighting collaborations that broaden the value proposition and address life events with affordable, accessible legal services.

Digital expansion Capitalize on digital estate planning and video notary capabilities introduced in 2020 to market modern, tech-enabled legal services to employers seeking innovative benefits and to employees who prefer online, convenient access.

Market credibility Emphasize nationwide network of 18,000 attorneys and award-winning client service to differentiate from competitors in legal benefits, targeting organizations seeking scale, reliability, and strong service levels to boost adoption and retention.

Growth through alliances Explore targeted alliances with insurers, banks, and healthcare providers similar to existing partners to expand distribution channels, cross-sell opportunities, and reach nearly 5 million Americans with bundled benefits and complementary services.