Metamarkets (now Rill Data) Email Format

Advertising ServicesCalifornia, United States11-50 Employees

Metamarkets, now operating as Rill Data, is in the advertising services industry and is based in San Francisco, California. The company develops analytics capabilities originally built for programmatic marketing, and its technology stack has been rebuilt by Rill Data after acquisition, enabling self-serve, partner-facing dashboards used by media technology firms. Its customer base includes notable organizations such as Comcast/Freewheel, Ericsson, Liftoff, and AT&T, with a focus on helping digital marketers and media firms derive insights from their programmatic data to inform decision-making. The business traces its roots to Metamarkets Group, a player in big data analytics, and has a history of partnerships and recognition in the cloud and analytics space. A recent development noted is that Rill Data has acquired and rebuilt the Metamarkets stack to power its dashboards, reflecting a continuation and expansion of Metamarkets’ analytics capabilities within a broader data-infrastructure context.

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