Global Exhibitions Capitalize on Messe Düsseldorf’s strong international footprint and multi-sector event portfolio to cross-sell sponsorships, booth packages, and international attendee acquisition services to exhibitors looking to expand into Europe, Russia, Czech Republic and China.

MENA Expansion Target opportunities from the recent expansion into the Middle East and North Africa, including Morocco partnerships and food and packaging markets, to offer regional market entry support, logistics, and localized event partnerships for vendors seeking MENA exposure.

Healthcare and Safety Leverage Messe Düsseldorf’s presence in medical systems, healthcare trade shows and NSC Safety Congress portfolio to propose integrated safety, healthTech, and medical equipment showcases for suppliers looking to enter or consolidate in global health and safety segments.

Digital and Experience Offer digital augmentation and experiential solutions tied to the existing tech stack (S/4HANA, Vue.js, AI tools) for exhibitors, such as virtual booths, data analytics, and enhanced lead capture to improve ROI at live and hybrid events.

Strategic Partnerships Identify potential sponsorships and co-hosting opportunities with allied associations (Fairtrade, GHA collaborations) and international partners to expand event reach, increase attendee diversity, and create bundled value propositions for exhibitors.