Broad Partner Network MERLION maintains a vast distributor and partner ecosystem across Russia and CIS with over 9,000 partner entities, enabling cross-sell and channel-led opportunities for hardware, software, and services.

Diverse Product Footprint Portfolio exceeds 450 brands and 300 direct distribution agreements across computing, digital, consumer electronics, office furniture, and business gifts, creating multiple upsell and bundling possibilities for resellers and enterprise clients.

VAD Expansion Strong emphasis on value-added distribution for both hardware and software positions MERLION to partner with vendors needing enhanced go-to-market support, aiding incremental licensing, services, and solution selling.

Strategic Partnerships Recent collaborations with CET Group, Primo RPA, Arenadata and others signal appetite for co-marketing, software data management, automation, and printing consumables, suggesting focus areas for joint campaigns and integrated solutions.

Market Leadership & Prestige Longstanding awards and high market rankings indicate credibility with IT retailers, integrators, and large enterprises, making MERLION a trusted conduit for entering new verticals and expanding large-scale procurement programs.