Insights

Expanding Funding Merit Incentives has recently secured significant funding rounds totaling over 40 million USD, indicating strong investor confidence and potential for scaling sales efforts globally, especially in markets requiring robust engagement solutions.

Global Partnership Growth The company’s recent partnership with Ferns N Petals to introduce gift cards across multiple Gulf countries presents a strategic opportunity to expand B2B client base within the retail and gifting sectors, leveraging Merit’s extensive merchant network.

Market Positioning With a SaaS platform supporting over 6,000 brands across more than 150 countries, Merit Incentives is well-positioned to target multinational corporations seeking scalable engagement solutions, especially those interested in loyalty and incentive programs.

Investment Backing Supported by multiple venture investors including Impact46 and Hambro Perks, and with ongoing Series B funding, the company has the financial stability to pursue aggressive sales campaigns and penetrate new regional markets such as Europe and Asia.

Technology & Customization Utilizing a modern tech stack that includes API-centric integration and cloud-based SaaS solutions, Merit Incentives offers customizable engagement platforms ideal for enterprises seeking innovative and scalable employee and customer engagement strategies.

Merit Incentives Tech Stack

Merit Incentives uses 8 technology products and services including Google PageSpeed, cdnjs, WordPress, and more. Explore Merit Incentives's tech stack below.

  • Google PageSpeed
    Caching
  • cdnjs
    Content Delivery Network
  • WordPress
    Content Management System
  • Twemoji
    Font Scripts
  • particles.js
    Javascript Graphics
  • Lightbox
    Javascript Libraries
  • YouTube
    Video Players
  • OceanWP
    Web Platform Extensions

Media & News

Merit Incentives's Email Address Formats

Merit Incentives uses at least 1 format(s):
Merit Incentives Email FormatsExamplePercentage
First.Last@meritincentives.comJohn.Doe@meritincentives.com
49%
First.Middle@meritincentives.comJohn.Michael@meritincentives.com
1%
First.Last@meritincentives.comJohn.Doe@meritincentives.com
49%
First.Middle@meritincentives.comJohn.Michael@meritincentives.com
1%

Frequently Asked Questions

Where is Merit Incentives's headquarters located?

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Merit Incentives's main headquarters is located at API Trio Office Tower, Al Barsha 1 Dubai, Dubai 3001, AE. The company has employees across 4 continents, including AsiaEuropeAfrica.

What is Merit Incentives's official website and social media links?

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Merit Incentives's official website is meritincentives.com and has social profiles on LinkedInCrunchbase.

What is Merit Incentives's NAICS code?

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Merit Incentives's NAICS code is 5112 - Software Publishers.

How many employees does Merit Incentives have currently?

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As of October 2025, Merit Incentives has approximately 98 employees across 4 continents, including AsiaEuropeAfrica. Key team members include Chief Product And Growth Officer: F. B.Chief Technology Officer & Co-Founder: T. P.Chief Operating Officer: W. A.. Explore Merit Incentives's employee directory with LeadIQ.

What industry does Merit Incentives belong to?

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Merit Incentives operates in the Software Development industry.

What technology does Merit Incentives use?

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Merit Incentives's tech stack includes Google PageSpeedcdnjsWordPressTwemojiparticles.jsLightboxYouTubeOceanWP.

What is Merit Incentives's email format?

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Merit Incentives's email format typically follows the pattern of First.Last@meritincentives.com. Find more Merit Incentives email formats with LeadIQ.

How much funding has Merit Incentives raised to date?

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As of October 2025, Merit Incentives has raised $28M in funding. The last funding round occurred on Feb 11, 2025 for $28M.

When was Merit Incentives founded?

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Merit Incentives was founded in 2016.

Merit Incentives

Software DevelopmentUnited Arab Emirates51-200 Employees

Merit is a global engagement technology and solutions company assisting businesses to increase customer and employee engagement, via a suite of innovative cloud-based SaaS platform. enterprise solutions, applications and software. 

These technology and solutions are supported by a unique API-centric application providing its own merchant network with 6,000+ brands across 150+ countries - including 800+ retailers and merchants in the GCC alone - including rewards, digital gift cards, merchandise, offers & discounts, entertainment, travel incentives, mobile top-ups, making it a company that delivers on its promise of ‘thinking globally, acting locally’.

Section iconCompany Overview

Headquarters
API Trio Office Tower, Al Barsha 1 Dubai, Dubai 3001, AE
NAICS Code
5112 - Software Publishers
Founded
2016
Employees
51-200

Section iconFunding & Financials

  • $28M

    Merit Incentives has raised a total of $28M of funding over 3 rounds. Their latest funding round was raised on Feb 11, 2025 in the amount of $28M.

  • $1M$10M

    Merit Incentives's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $28M

    Merit Incentives has raised a total of $28M of funding over 3 rounds. Their latest funding round was raised on Feb 11, 2025 in the amount of $28M.

  • $1M$10M

    Merit Incentives's revenue is estimated to be in the range of $1M$10M

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