Small-scale firm Target the business as a lean operation with likely budget constraints; propose cost-effective digital solutions, flexible payment options, and scalable services that fit a one-person to small team environment.

Local presence Emphasize location-based opportunities in Kendallville, Indiana and surrounding areas; offer local support, on-site assessments, and region-specific compliance guidance to build trust and shorten sales cycles.

Tech-enabled Leverage their existing Wix and eCommerce setup to upsell on design optimization, site performance improvements, SEO enhancements, and managed hosting; propose integrations that streamline operations for a solo professional.

Growth potential With revenue below $1M, present scalable cloud-based or subscription services (CRM, project management, analytics) that can grow alongside the business as demand expands in civil engineering and IT-enabled services.

Strategic partnerships Position as a valued partner for digital marketing, brand presence, and lead generation; offer white-label or collaborative marketing programs to extend their reach without large internal overhead.