Small to Mid IT Target Mercyhurst College as a small to mid-sized higher education institution with a lean staff (51-200 employees) and a revenue profile under $1M, presenting an opportunity for scalable, cost-effective technology solutions and cloud-based services.

Digital Marketing Stack Leverage the existing tech stack including LinkedIn Ads, The Trade Desk, Twitter Ads, Simpli.fi, Intercom, Marketo, Microsoft Azure, and Autodesk to offer integrated marketing automation, ad tech optimization, and cloud-based collaboration tools tailored for campus marketing and enrollment growth.

Innovation and Wellness Align with Mercyhurst’s wellness and safety initiatives evidenced by grants related to reducing underage and dangerous drinking, offering solutions in student health programs, behavioral analytics, and compliance training to support campus wellness objectives.

Leadership and Expansion Capitalize on recent leadership changes and strategic events, such as the appointment of a new university president and digital archival initiatives, by providing executive communication platforms, data governance tools, and secure archival/DR solutions that support governance and outreach.

Strategic Partnerships Position as a partner for regional innovation through events like the Innovation Beehive Network and potential collaboration on workforce development, alumni engagement, and regional entrepreneurial programs, offering CRM, event management, and analytics support.