Streamlined Booking Mercury Holidays' new Manage My Booking tool reduces agent admin, enabling faster booking changes and upsell opportunities; leverage this by targeting partner agencies with co-branded promotions and training to promote add-ons and premium itineraries within the tool.

Escorted Tour Rollout With seven new itineraries added to the 2026-27 Worldwide Escorted Holidays brochure and tour-only pricing across escorted private tours, there is a clear upsell path for travel agents to promote curated experiences and premium private tours to mid- to high-margin segments.

Trust Signal Strong financial protections (ABTA bonding, ATOL) and a UK/Ireland focus present a selling point for risk-conscious travelers; develop campaigns with agents emphasizing protection and secure bookings to capture hesitant customer segments.

Destination Expansion The 2025-2026 pipeline includes five new tours for 2026 and destinations like the Balkans, Sri Lanka, India, and Tunisia; coordinate partnerships with inbound operators and niche travel specialists to capture demand in these growing markets and cross-sell to existing customer base.

Loyal Customer Upsell A history of repeat bookings and a solid mid-market revenue base present strong lifetime value; implement CRM-driven cross-sell and upgrade campaigns, retargeting past customers with new itineraries and exclusive offers across UK and Ireland channels.