Expand Booking Channel Leverage Mercury Holidays’ UK and Ireland direct booking platforms and ABTA/ATOL protections to upsell add-ons, excursions, and cruises through travel agents and B2B partnerships, maximizing cross-sell opportunities within their existing customer base.

Digital Self-Service Promote the new Manage My Booking tool to travel partners and corporate clients to streamline admin, reduce agent workload, and position Mercury as a tech-forward operator that enables quicker quote-to-book cycles.

Escorted Tours Growth Capitalize on the expanded 2026-27 Worldwide Escorted Holidays catalogue and seven new itineraries by targeting niche traveler segments and loyalty programs with bundled experiences and tiered pricing to boost average order value.

Value and Protection Highlight the value proposition of fully bonded, financially protected holidays to attract risk-averse customers, corporate groups, and voucher-based or incentive programs seeking reliable, well-reviewed travel experiences.

Global Destinations Position Mercury as a specialist for world-wide travel by creating destination-led campaigns, partner with complementary suppliers (hotels, excursions, cruises) and offer themed itineraries to capture demand from repeat-booking customers and referrals.