Premium Loyalty Leverage Fletcher Jones affiliation and luxury guest‑centric service to upsell Premium owner benefits and extended service packages to Mercedes-Benz of Ontario customers, highlighting exclusive perks like courtesy vehicles and complimentary car washes to drive higher AOV.

Local Luxury Footprint Target Inland Empire luxury car buyers by mapping adjacent Fletcher Jones affiliates and neighboring Mercedes‑Benz stores for cross‑seller campaigns, focusing on shared brand experience and seamless concierge service to convert showroom visits into higher‑margin sales.

Service Revenue Growth Position the store as a full‑lifecycle service destination for both new and pre‑owned vehicles, promoting maintenance plans and AIRMATIC suspension tech heritage to attract service retention from existing owners and reactivations from nearby owners.

Digital to Foot Traffic Capitalize on digital ads and tracking tech to drive showroom visits by offering online appointment incentives, virtual tour options, and localized promotions that align with the store’s luxury service standards and 3787 East Guasti Road location.

Brand Leadership Highlight award history and next‑gen Mercedes‑Benz C‑Class milestones to position the dealership as a tech‑forward and consistently top‑performing option in the region, creating opportunities for executive outreach and enterprise fleet dialogue with nearby upscale businesses.