Expanding Product Line Mercedes-Benz is actively developing new vehicle models including an entry-level model for 2028 and the AMG GT 4-Door, indicating opportunities for aftermarket parts, customization, and accessory sales tailored to diverse customer segments.

Luxury Sub-Brand Growth With the launch of the Mythos Series positioned above Maybach, there is a demand for ultra-luxury vehicle accessories, bespoke options, and high-end services to cater to discerning clientele seeking exclusivity.

Innovative Features Mercedes-Benz has introduced features like magnetic blackout covers and the GLC 63 S E PERFORMANCE coupe, presenting opportunities for premium automotive tech upgrades, privacy solutions, and connected vehicle services.

Event Engagement Participation in events like the 2026 Biathlon World Cup enhances brand exposure, opening avenues for promotional merchandise, experiential marketing, and targeted campaigns aimed at sports enthusiasts and event attendees.

Sustainability & Future Mobility The focus on developing new models and launching high-performance electric vehicles suggests a market shift towards sustainable mobility, creating sales prospects for EV charging solutions, renewable energy partnerships, and green technology integrations.