Insights

Market Scope Australian and regional focus with multi-market reach across Australia, New Zealand, Pacific Islands and several Asian markets, presenting opportunities for regional distribution partnerships, regulatory support services, and co-branded health products.

Growth Readiness Revenue in the low to mid range ($1M-$10M) indicates potential for scalable partnerships, channel expansion, and premium product launches in topical pain relief, joint and muscle health, skin care and gut health categories.

Product Leverage Established flagship brand Deep Heat and a diversified portfolio across multiple wellness categories offer cross-selling opportunities, private-label collaborations, and complementary ingredient sourcing for new formulations.

Corporate Strength Backed by Rohto’s global footprint and TGA-accredited Australian manufacturing, regulatory and quality capabilities can be leveraged to accelerate market entry, compliance support, and faster time-to-market for new SKUs.

Tech & Analytics Use of Microsoft Dynamics and analytics tools indicates a data-driven sales approach; opportunities exist to optimize CRM workflows, digital marketing alignment, and performance tracking for partner and distributor networks.

Similar companies to Mentholatum Australasia

Mentholatum Australasia Tech Stack

Mentholatum Australasia uses 8 technology products and services including html5media, Power BI, WordPress, and more. Explore Mentholatum Australasia's tech stack below.

  • html5media
    Audio, Video, Graphics
  • Business Intelligence
  • Content Management System
  • E-commerce
  • Enterprise Resource Planning
  • Swiper
    Javascript Libraries
  • Slider Revolution
    Miscellaneous
  • HTTP/3
    Web & Portal Technology

Mentholatum Australasia's Email Address Formats

Mentholatum Australasia uses at least 3 email formats:
Mentholatum Australasia Email FormatsExamplePercentage
First.Last@mentholatum.com.auJohn.Doe@mentholatum.com.au
76%
Last@mentholatum.com.auDoe@mentholatum.com.au
12%
First@mentholatum.com.auJohn@mentholatum.com.au
12%

Frequently Asked Questions

What is Mentholatum Australasia's official website and social media links?

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Mentholatum Australasia's official website is mentholatum.com.au and has social profiles on LinkedIn.

How much revenue does Mentholatum Australasia generate?

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As of August 2026, Mentholatum Australasia's annual revenue is estimated to be $1M - $10M.

What is Mentholatum Australasia's SIC code and NAICS code?

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Mentholatum Australasia's SIC code is 5122 - Drugs, Drug Proprietaries, and Druggists' Sundries and NAICS code is 3254 - Pharmaceutical and Medicine Manufacturing.

How many employees does Mentholatum Australasia have currently?

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As of August 2026, Mentholatum Australasia has approximately 49 employees across 2 continents, including Oceania and Europe. Key team members include Chief Financial Officer: M. L., Head Of Sales: N. M. and Head Of Operations: C. M. Explore Mentholatum Australasia's employee directory with LeadIQ.

What industry does Mentholatum Australasia belong to?

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Mentholatum Australasia operates in the Pharmaceutical Manufacturing industry.

What technology does Mentholatum Australasia use?

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Mentholatum Australasia's tech stack includes html5media, Power BI, WordPress, Shopify, Microsoft Dynamics, Swiper, Slider Revolution and HTTP/3.

What is Mentholatum Australasia's email format?

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Mentholatum Australasia's email format typically follows the pattern of First.Last@mentholatum.com.au. Find more Mentholatum Australasia email formats with LeadIQ.

When was Mentholatum Australasia founded?

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Mentholatum Australasia was founded in 1956.
Mentholatum Australasia logo

Mentholatum Australasia

Pharmaceutical ManufacturingVictoria, Australia11-50 Employees

Mentholatum Australasia operates as a pharmaceutical manufacturing entity headquartered in Scoresby, Victoria. The Scoresby site handles manufacturing under TGA accreditation and houses regulatory affairs, operations, marketing, sales and finance for the business, supporting a network that serves Australia, New Zealand, the Pacific Islands and several Asian markets. The Australian arm traces its lineage to Mentholatum, founded in 1889 in Kansas, which Rohto acquired in 1988, with Mentholatum Australia established in 1978. Its product range covers topical pain relief, joint and muscle health, skin care and gut health, with many brands occupying strong positions in these areas. As part of the Rohto group, Mentholatum Australasia is connected to a global footprint that includes operations in multiple major markets and broad distribution in more than 150 countries, while sustaining a local focus from Scoresby. The business description emphasizes quality and value across its manufacturing and regulatory functions to support its regional markets.

Section iconCompany Overview

SIC Code
5122 - Drugs, Drug Proprietaries, and Druggists' Sundries
NAICS Code
3254 - Pharmaceutical and Medicine Manufacturing
Founded
1956
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    Mentholatum Australasia's revenue is estimated to be in the range of $1M - $10M

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