Community Partnerships Potential to monetize collaborations with local businesses and craft beer partners, as seen with Memphis Made Brewing Co., by offering co-branded events, exhibits, and sponsorships at the garden.

Educational Programs Opportunity to expand curriculum-focused programming and workshops for schools and families, leveraging the garden’s nonprofit status and space for hands-on sustainability and STEM activities.

Fundraising & Sponsorship Strong donor and corporate sponsorship potential indicated by significant revenue scale; propose tiered sponsorship packages for exhibits like Big Bugs and seasonal events.

Digital Engagement Leverage tech stack and online presence to upsell memberships, virtual tours, and digital event tickets; pursue targeted marketing with data-driven campaigns.

Experiential Events Capitalize on unique exhibits and partnerships to host paid experiential events, seasonal festivals, and exclusive behind-the-scenes experiences to drive attendance and revenue.