Insights

Niche Market Focus Melano specializes in colorful, interchangeable jewelry that appeals to women seeking personalized and expressive accessories. This provides an opportunity to customize marketing messages and product offerings to cater to customers looking for versatile and unique jewelry options.

Strong Branding Appeal With a focus on originality, flexibility, and self-expression, Melano’s branding emphasizes individuality and creativity, making it attractive for collaborations with fashion brands or influencers targeting trend-conscious consumers who value distinctive accessories.

Digital Engagement Strategy Utilizing platforms like WordPress, Magento, and live chat tools such as Tidio, Melano is positioned to leverage digital marketing and online customer engagement, opening channels for growth through targeted e-commerce campaigns and enhanced customer service initiatives.

Growth Potential in Niche Segment Operating in a relatively small revenue bracket with a focus on bespoke, colorful jewelry, Melano presents opportunities for business development in expanding product lines, developing subscription or collection bundles, and increasing international reach to similar markets.

Competitive Positioning While competitors like Daniel Wellington dominate with large-scale operations, Melano’s unique focus on mix-and-match jewelry and personalized designs enables it to differentiate itself, creating opportunities for targeted outreach to niche customer segments seeking bespoke accessories.

Melano Tech Stack

Melano uses 8 technology products and services including WordPress, Cart Functionality, Magento, and more. Explore Melano's tech stack below.

  • WordPress
    Content Management System
  • Cart Functionality
    E-commerce
  • Magento
    E-commerce
  • Font Awesome
    Font Scripts
  • Underscore.js
    Javascript Libraries
  • Tidio
    Live Chat
  • X-XSS-Protection
    Security
  • Google Tag Manager
    Tag Management

Media & News

Melano's Email Address Formats

Melano uses at least 1 format(s):
Melano Email FormatsExamplePercentage
First@melano-jewelry.comJohn@melano-jewelry.com
46%
FLast@melano-jewelry.comJDoe@melano-jewelry.com
6%
LFirst@melano-jewelry.comDJohn@melano-jewelry.com
2%
First@melano-jewelry.comJohn@melano-jewelry.com
46%

Frequently Asked Questions

What is Melano's official website and social media links?

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Melano's official website is melano-jewelry.com and has social profiles on LinkedIn.

What is Melano's NAICS code?

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Melano's NAICS code is 4483 - Jewelry, Luggage, and Leather Goods Stores.

How many employees does Melano have currently?

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As of December 2025, Melano has approximately 116 employees across 3 continents, including EuropeAsiaSouth America. Key team members include Ceo: J. W.Chief Technology Officer: T. P.Financial Controller/ Finance Manager: D. J.. Explore Melano's employee directory with LeadIQ.

What industry does Melano belong to?

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Melano operates in the Retail Luxury Goods and Jewelry industry.

What technology does Melano use?

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Melano's tech stack includes WordPressCart FunctionalityMagentoFont AwesomeUnderscore.jsTidioX-XSS-ProtectionGoogle Tag Manager.

What is Melano's email format?

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Melano's email format typically follows the pattern of First@melano-jewelry.com. Find more Melano email formats with LeadIQ.

When was Melano founded?

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Melano was founded in 2004.

Melano

Retail Luxury Goods and JewelryLimburg, Netherlands51-200 Employees

Company Profile
Melano is a family business from the south of the Netherlands with a cosmopolitan personality. What gave us the original Concept of Melano was a jewel that could not be repaired. This led to the original Cateye ring design, a brilliant idea, which together with our entrepreneurship, has led to an extensive collection of jewelry items and a wide range of colours, focussed on mix and match. For more than a decade, we have been leading in this branch, and we continue to look for innovative and unusual designs. 

We combine our warm personality with a practical innovative approach. Focussed on customers. And on our employees. Our heart is in our business. And we are always communicating with those around us. We focus on details, while never losing sight of the overall picture. We don’t take ourselves too seriously either: we follow our intuition, while keeping our market in mind. With our colourful collections, we are ready to face any challenge, on our way to beauty, originality and flexibility. To mix and match. Create endless combinations. Easy to interchange, impossible to replace. Melano. #melanothatsme.
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Our Jewelry
Melano inspires women worldwide to expres their individuality and personality through their jewelry. Our colourful, interchangeable collection offers countless options for each occasion, mood and style. Change your jewelry, so you’re always you, 24/7. Switch the stones, combine the pendants and rings. The possibilities are endless. No one tells you what you have to look like. It’s totally up to you.

Section iconCompany Overview

NAICS Code
4483 - Jewelry, Luggage, and Leather Goods Stores
Founded
2004
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $1M

    Melano's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Melano's revenue is estimated to be in the range of $1M

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