Global hotel sourcing Potential upsell opportunity to expand hotel site selection services into additional regions or markets by leveraging the company’s global network of partners to secure preferred pricing and exclusive inventory for large, multinational events.

Event tech stack Cross-sell with their existing tech providers (AWS, Zoom, Google, Lever) to offer integrated virtual, hybrid, and in-person event solutions, highlighting seamless tech-enabled planning, registration, and analytics for enterprise clients.

Revenue growth With annual revenue in the $10M–$25M range, there is opportunity to target mid-market and enterprise accounts with higher-budget events, cobranded programs, and preferred contracting arrangements to boost average deal size.

DMC and staffing expansion Promote DMC services and event staffing as bundled offerings for complex multi-location programs, appealing to corporate clients seeking end-to-end event execution and on-site support.

Strategic partnerships Position as a partner for large hotel brands and managed services platforms by showcasing network depth and expert meeting services, aiming to win multi-event, ongoing contracts and scale through referral networks.