Low-volume niche Small team size indicates a lean operation with potential reliance on robust, affordable software solutions and strong customer support. Target their needs for scalable, cost-effective media buying and planning tools that maximize efficiency.

Real-time dashboard Ongoing development of a digital dashboard suggests a demand for live performance analytics across channels. Sales opportunities exist in offering integrated analytics, cross-platform reporting, and enhanced post-buy insights.

Post-buy focus Existing post-buy analysis feature highlights interest in data-driven optimization. Position complementary analytics, optimization recommendations, and make-good tracking as value-adds to improve campaign outcomes.

Affordable emphasis The company aims to provide affordable media-buying software. Upsell opportunities exist for tiered pricing, add-ons, or bundled services that extend capabilities without breaking budget constraints.

Industry positioning Operating in advertising services with multiple channels (TV, radio, OTT, outdoor, digital) invites cross-sell of complementary tools (campaign planning, invoicing accuracy, workflow automation) to streamline agency operations for small teams.