Media Analytics Email Format
Research ServicesPennsylvania, United States2-10 Employees
Media Analytics is a market research and intelligence firm focused on Direct Response and retail sectors, delivering competitive and prescriptive analyses to help clients optimize performance. The company has developed a broad set of products and services that translate data into actionable insights for strategic decision-making. Based in West Chester, Pennsylvania, it operates with a small team serving clients in a rapidly evolving media landscape. Among its offerings, the IMS Report has long been recognized as a resource for monitoring, tracking, and ranking direct response activity. The Retail Report and Category Report provide visibility into emerging product trends and enable detailed analysis of retail competition and category dynamics. A notable recent development is the 2020 partnership with Winmo to integrate IMS Report data and surface brands active in direct-response television.