Midmarket Wholesale Target a mid-sized wholesale buyer with annual revenue in the 10M–25M range and leverage proximity to St. Louis metro area to present freight-efficient procurement programs and just-in-time inventory solutions.

Tech Stack Fit Position value around modernizing procurement with integration-ready solutions compatible with Microsoft 365 and common web tech stacks, emphasizing secure, scalable supplier portals and streamlined ordering.

Growth Potential Identify opportunities to upsell broadline industrial supplies and maintenance, repair, and operating (MRO) items to expand from niche offerings to a more complete catalog aligned with competitors’ breadth.

Competitive Benchmark Highlight efficiency and service levels by comparing favorable benchmarks against peers like Ferguson and Grainger, focusing on responsive logistics, local support, and competitive pricing for small teams.

Strategic Partnerships Leverage the small but growing revenue profile to propose exclusive supplier programs, volume incentives, and aligned logistics partnerships that reduce total cost of ownership for customers in the MO region.