Outdoor advertising focus M+D Properties is currently prioritizing outdoor advertising, including OOH, DOOH, and FMDOOH. This presents a sales opportunity to offer digital and traditional outdoor media solutions, location-based targeting, and programmatic inventory to maximize their portfolio visibility across Plaza Mexico, The Source Retail, and other properties.

Integrated in-house teams With in-house departments for leasing, development & design, and marketing & PR, there’s potential to package end-to-end real estate marketing and tenant acquisition services, leveraging their design and PR capabilities to accelerate deal closures and uplift property branding across their portfolio.

Tech stack readiness The current use of Wix, Cart functionality, Sirvoy, Google Cloud, and other web technologies indicates a tech-enabled operation open to digital solutions. This suggests upsell opportunities in website optimization, e-commerce enhancements for tenant services, CRM integration, and data analytics to optimize leasing and advertising campaigns.

Mid-market revenue Revenue is in the $10M-$25M range with a lean employee base (11-50). This positioning signals the need for scalable, cost-effective partnerships that deliver measurable ROI, such as bundled marketing packages, sponsored content, or performance-based media buys tailored to mid-market landlords and tenants.

Portfolio diversification Their portfolio includes mixed-use assets like Plaza Mexico, Plaza Mexico Residences, One West Green, The Source Retail, and The Source Office. This opens cross-sell opportunities across retail, residential, and office segments, including tenant mix optimization, signage, wayfinding, and experiential marketing to drive foot traffic and tenant retention.