Premium ingredients Position McTavish Shortbread as a premium, artisanal shortbread brand using locally sourced butter and Madagascar vanilla to justify higher price points and attract selective retailers and gift shops seeking quality-focused products.

Regional appeal Leverage their Portland, Oregon base and handcrafted approach to target West Coast retailers, specialty food stores, and regional gift markets that prioritize locally produced, small-batch snacks with a story.

Scale opportunity With 11-50 employees and revenue in the multi-million range, identify growth channels such as regional grocers, e-commerce collaborations, and bakery partnerships to accelerate distribution without sacrificing craft quality.

Diverse flavors Highlight Chocolate Espresso, Ginger Spice, and Lemon-Lavender to appeal to retailers seeking unique flavor rotations for seasonal offerings, gift assortments, and holiday promotions.

Tech-enabled reach Capitalize on their digital stack (Google Analytics, payment integrations, and security measures) to optimize online sales, customer acquisition, and targeted marketing campaigns for DTC and B2B e-commerce partnerships.