Regional Flooring Distributor Target regional construction and renovation projects in the Intermountain area (Utah, Idaho, Western Wyoming, Colorado, Eastern Nevada) where demand for reliable and competitively priced flooring products is high, presenting opportunities for new supplier partnerships and volume deals.

Mid-market Revenue With annual revenue likely between 10M and 25M and 11-50 employees, position McRae as a growing mid-market customer suitable for targeted supplier financing, logistics optimization, and exclusive product programs that require scalable support.

Customer-Centric Value Emphasize fast delivery, broad product selection, and knowledgeable staff as differentiators to upsell premium flooring collections, installation accessories, and maintenance solutions to contractors, builders, and design firms in the region.

Digital Presence & Tools Leverage their use of modern web and media tech (JSON-LD, SEO, YouTube, Google Maps) to propose digital joint marketing, online catalog integrations, and data-driven account profiles that streamline ordering and increase cross-sell opportunities.

Partnership Potential Position as a collaborative partner with suppliers and customers to optimize selection and service, offering exclusive SKUs, volume discounts, and just-in-time logistics programs that can attract new manufacturers and broaden McRae’s product ecosystems.