Turnkey conferences McRae specializes in customized turnkey conference and trade show management, presenting an opportunity to offer end-to-end event tech, vendor coordination, on-site services, and outsourced management packages to clients seeking streamlined experiences.

Small to mid market With 11-50 employees and revenue in the 10-25 million range, McRae targets SMEs and mid-market organizers who require flexible outsourcing and scalable solutions, ideal for cross-sell of integrated services.

Tech stack leverage Primary tools include Microsoft 365 and GoDaddy, suggesting opportunities to upsell advanced collaboration, security, marketing automation, and website hosting or domain services to consolidate their tech footprint.

Regional focus Based in Tallahassee, Florida, there is potential to expand presence in the southeastern conference market, leveraging local networks, associations, and regional government-related events to drive growth.

Partner-ready growth Presumed growth trajectory aligning with peers in the events space (Informa, Clarion, Emerald, Questex, etc.) indicates appetite for partnerships or agency collaborations to augment capabilities, accelerate scale, and access larger client programs.