Public sector ties McLaughlin & Associates has recent work with public broadcasting and political/policy related partnerships (e.g., Alabama Public Television, CPRC, The Bull Moose Project) which signals strong opportunities for publicly funded or policy-focused clients seeking polling, strategic insight, and media planning.

Political positioning Ranked No. 1 among 2025 Political Consultants Power 100 and active involvement in campaign messaging and public opinion research indicate a strong foothold in political polling and strategic communications, suggesting upsell potential with campaign finance committees, political action groups, and advocacy organizations.

Sustainability lens Client-influenced research on housing policy and public opinion domains points to an ability to support policy impact studies, housing affordability initiatives, and urban development programs for state and local governments or housing authorities.

Digital and tech stack Utilizing AWS, WordPress, and analytics-friendly tools suggests scalable, cloud-based survey deployment and media planning capabilities that can be marketed to larger clients seeking robust data collection, secure hosting, and integrated reporting dashboards.

Growth signals Mid-market revenue range and a growing client base across media planning, public opinion, and strategic consulting present opportunities to upsell larger project work, multi-country research engagements, and long-term monitoring or omnibus survey programs with repeat revenue potential.