Elite trial prowess Leverage McKool Smith’s track record of high-value jury verdicts and recognition as a leading trial firm to position for complex litigation and IP matters to potential clients seeking aggressive, results-driven representation.

IP litigation leadership Highlight the firm's recent IP Stars recognitions and seven principals named as IP Stars to attract clients in patent and tech-heavy litigation looking for specialized patent litigation expertise.

Geographic reach Emphasize offices across major markets including Austin, Dallas, Houston, Los Angeles, Marshall, New York, and Washington, D.C. to support multi-jurisdictional matters and corporate clients with national litigation needs.

Growth & talent Note strategic hires in 2026 such as Mary-Olga Lovett in Dallas to signal ongoing depth in trial capabilities, while leadership changes indicate continuous reinforcement of trial bench strength for high-stakes cases.

Financial profile Position the firm’s revenue scale with mid-market to upper-mid market corporate clients who require top-tier litigation services without the scale of the largest firms, offering competitive engagement models and cost efficiency.