elder care positioning Target the facility’s focus on personalized care and quality of life for residents to tailor senior housing and support services partnerships, including care coordination, therapy services, and wellness programs.

campus amenities Leverage the 42-acre, pet-friendly campus with inclusive utilities and services to propose bundled packages for housing, meal programs, housekeeping, and maintenance to attract new residents and reduce churn.

career development Explore partnerships around workforce development and training (PAC to CNA programs, tuition reimbursement, certifications) to address staff recruitment and retention for improved care delivery.

local market Position McKendree Village near downtown Nashville as a preferred retirement living option in a growing metropolitan area, targeting marketing collaborations and referral channels with hospitals and physician networks.

tech & analytics Offer technology-enabled services and analytics for resident engagement, operations, and marketing using existing tech stack synergy (WordPress, Google Cloud, analytics) to optimize occupancy, resident satisfaction, and regulatory compliance.