Regional expansion The firm relocated headquarters to Midtown Detroit and is actively expanding its regional presence, signaling an opportunity to introduce regionalized architectural services, project partnerships, and location-based marketing to Detroit and surrounding markets.

Award winning With a track record of more than 160 design awards including AIA and ULI recognitions, there is potential to leverage credibility for higher-profile bids, storytelling in proposals, and premium branding collaborations to win larger, higher-margin projects.

Heritage and worship Recent work on St. John Armenian Church and culturally significant projects suggests a niche in sacred and community-focused renovations, presenting opportunities to offer specialized services for religious and community landmarks, including preservation consulting and adaptive reuse.

Tech driven Usage of Autodesk Revit, AWS, WordPress and other tools indicates a modern tech stack; potential to upsell BIM, digital twin, and cloud collaboration services to streamline multicontact, multi-site projects and improve design-delivery efficiency.

Leadership prestige Recognition of founders as industry leaders and recent Hastings Award highlights strong executive credibility; leverage thought leadership, speaking engagements, and client referrals to access high-ticket opportunities and strategic partnerships.