Local Market Focus Capitalize on McGrath Powersports’ Cedar Rapids location and family-owned culture to build local business development programs, sponsor riding events, and establish loyalty partnerships with clubs and schools to drive repeat showroom visits and referrals.

Multi-Brand Upsell Leverage a diverse lineup across Victory, Polaris, Kawasaki, Honda, Roadsmith and Yamaha plus a large used inventory to create cross-sell opportunities for parts, accessories, service plans, and bundled promotions that increase average order value on both new and used units.

Digital Marketing With a tech stack including GA Enhanced Ecommerce, GTM and Kenect, there is strong potential to optimize digital campaigns, create inventory-focused landing pages, and improve lead capture and follow-up to convert online interest into showroom visits.

Service Growth A robust service footprint and a used-vehicle warehouse enable upsell of maintenance packages, warranties, parts, and installation services, plus opportunities to upsell accessories and customization for Roadsmith and other brands.

Financing & Partnerships Financial health and manufacturer relationships position McGrath to pursue financing offers, trade-ins, and manufacturer incentives; explore co-op marketing funds and local sponsorships to boost sales velocity.