M&A momentum McGarry Bowen LLC merged with Dentsu in 2020, forming a global creative powerhouse. This indicates a strategic shift toward larger, integrated solutions and potential cross-sell opportunities within a broader Dentsu ecosystem.

Tech modernization Usage of modern tech stack including Adobe Experience Cloud, React, Google Tag Manager, and Azure suggests appetite for digital marketing and analytics capabilities. Position as a provider to optimize their MarTech stack and analytics workflows.

Small team, high versatility With 2-10 employees, the firm operates as a lean shop. Opportunities exist to offer scalable services (automation, project management, content operations) that expand capacity without requiring headcount growth.

Leadership changes Recent promotions to Chief Strategy Officer and Chief Operating Officer indicate evolving focus on strategy, operations, and resource management. Target senior stakeholders for strategic alignment, efficiency improvements, and process optimization offerings.

Partnership history Past collaborations with Curb Taxi Media and notable campaigns demonstrate openness to partnerships and DOOH/creative campaigns. Propose broadened media activation, cross-channel campaigns, and creative production services to extend their client impact.