Hybrid Growth McFarlane Promotions is an award‑winning full‑service events firm capable of transforming physical and digital venues. Leverage the current tech stack including Facebook Pixel, Google, WebsiteBuilder and React to offer scalable hybrid and virtual event solutions with data‑driven attendee insights and attractive sponsorship packages.

San Diego Focus Based in San Diego with a track record of large local events such as Monster Bash and WCKD Village, there is opportunity to deepen relationships with regional brands, venues, and agencies for recurring product launches, activations, and sponsor‑driven events in Southern California.

Partnership Opportunities Recent collaboration with Five Labs demonstrates a willingness to partner on co‑branded events; propose establishing a formal partner program with agencies, venues, and promotional product suppliers to create joint experiences and cross‑sell services.

MarTech Upsell The existing technology stack presents a pathway to offer enhanced marketing and analytics services, including CRM‑friendly data, targeted retargeting, live streaming, and post‑event reporting that improve client ROI and justify premium pricing.

Growth Potential With a lean, small team and mid-market revenue, McFarlane can package modular, scalable services for larger corporate clients or multiple simultaneous events, expanding into new verticals such as corporate events, product launches, and experiential marketing.