Market Leadership As Ireland's largest live music and events promoter with a long-standing presence since 1980, MCD Productions offers extensive opportunities for partnerships across a broad range of venues from small clubs to major stadiums, positioning it as a dominant player in the Irish events industry.

Recent Acquisition The acquisition of MCD by Live Nation indicates strong investor confidence and opens avenues for integrated global promotional strategies, which can be leveraged to introduce new technologies or services aimed at expanding event engagement and operational efficiency.

Event Portfolio Diversity MCD promotes hundreds of diverse events yearly, including large-scale festivals like Longitude and major stadium concerts, providing opportunities for tailored sponsorships, ticketing solutions, and innovative fan engagement technologies.

Tech Adoption Utilizing a modern tech stack including CDN, Envoy, DocuSign, and HTTP/3, MCD is positioned to adopt advanced digital solutions—such as event management platforms or contactless services—that can enhance operational safety and customer experience.

Revenue Potential Operating with an estimated revenue between $10 million and $25 million and a sizable workforce, MCD offers significant sales opportunities for event technology providers, ticketing, sponsorship services, and innovative entertainment solutions aimed at increasing event attendance and revenue streams.