Market footprint Target regional expansion and cross-state projects in Arizona, Nevada, and Utah where McCook offers engineering design consultation and equipment installations, presenting opportunities to upsell full boiler, pump, and water conditioning packages.

Industrial focus Leverage relationships across key industries (mining, manufacturing, healthcare, hospitality, government) to tailor bundled solutions combining trusted brands (Parker Boiler, Patterson-Kelley, York-Shipley) with service contracts and water treatment programs.

Service as leverage Emphasize ongoing service, maintenance, and technical design support as a differentiator to win recurring revenue through maintenance agreements, predictive service, and performance optimization for steam and hot water systems.

SMB opportunity With a lean team and revenue in the low-to-mid seven figures, pursue mid-market opportunities and project-based opportunities requiring factory-trained technicians and engineering consultation, offering fast response times and locally focused support.

Digital enablement Utilize the company’s digital presence and commerce tools to capture inbound inquiries, showcase case studies across target industries, and drive lead generation for new installations, retrofits, and upgrades.