Expansion potential With a footprint in mobile and CTV advertising across global apps and websites and a recent hire to lead French market growth, there is a clear opportunity to target regional brands and agencies seeking multiplatform awareness campaigns and footfall attribution capabilities.

Footfall opportunity The launch of Footfall Attribution expands measurement capabilities beyond viewability and brand lift to in-store impact, presenting a compelling upsell for retailers and consumer brands looking to tie ad spend to physical store visits.

Interactive formats Recent introduction of three interactive ad formats and gamified experiences positions mCanvas to pitch to brands seeking engaging, measurable campaigns, especially in markets where experiential advertising resonates with audiences.

Global partnerships A track record of collaborations with major consumer brands and regional players (PepsiCo, CavinKare, Godrej, Dutch Lady, Zee5) demonstrates credibility and opens doors for expansion into similar consumer brands and regional advertisers seeking integrated campaigns.

High growth signals Revenue range and headcount suggest a mid-market focus with scalable solutions; target mid-sized brands and agencies needing measurable impact across mobile and connected TV, offering bundled creative, distribution, and attribution services.